Focus Fan Photos Introduces “Partner Offers” Email Campaign
“We sell a lot of great photos, so the next step for us was figuring out how we make the customer experience even better,” says Jan McCormick, Jr., founder and president of Focus Fan Photos. “Partner Offers are a great way to help brands reach the consumers we touch while at the same time offering great discounts to our customers.”
Debuting during the Bank of America 500 NASCAR weekend at Charlotte Motor Speedway, after a purchase is made an email is sent with offers from exclusive brands including ScoreBig, Case Mate, Josten’s, Tailgater Monthly, and the NASCAR.com Superstore. Savings adds up to over $20 in value, more than the price of a 5x7 print with shipping and handling.
“That’s what really does it for us,” adds McCormick, a 15-year sports marketing veteran. “We want our customers to take advantage of these deals because it saves them money all around. It’s what we’ve been about from the start, and will continue to do as we grow.”
About Focus Fan Photos
Focus Fan Photos is the flagship property of McCormick Sports Enterprises, LLC. With headquarters in